About us

The Beater Story

We’re Max and Amine, two friends who met 14 years ago in high school and bonded over a shared love for design and well-made products. Fast forward to today, and we’re taking that passion to the next level with Beater.

The idea was born out of frustration. Our closets were full of old, stained T-shirts that we’d wear under hoodies or button-downs to protect our nicer shirts. But those “beaters” always looked terrible. The stretched-out collars and yellowed fabric made us reluctant to take off our sweatshirts at all costs.

So, we threw them out and decided to create something better. Beater is our answer: the perfect white T-shirt that’s simple, durable, and timeless: A shirt you can wear every day, beat up, and still feel good about.

As industrial design graduates from Delft, we’ve put all our expertise into crafting shirts that balance quality, price, and style. Beater isn’t just a T-shirt, it’s the shirt you’ll reach for, day in and day out.

Join us in redefining what a daily beater can be.